The Heartmade is characterized by the contrasts between the feminine and masculine styles combined by unique and powerful prints and fabrics. Heartmade are for the women who dare to move and be inspired by her surroundings and new things.

From the beginning Heartmade had a clear vision and design philosophy which was to unite haute couture’s sophisticated non-compromising view on fit, detailing and quality with ready-to-wear’s reproducibility and price.


In 1998 Julie Fagerholt Heartmade was established through an exclusive couture tailor business for a small group of private customers, but in 2000 Julie Fagerholt decided to give in to wavy demand from her customers and launched her first ready-to-wear collection to great acclaim. The collection won her the prestigious Danish fashion award ”Guldknappen” and in 2010 she won her second ”Guldknappen”.

Since then accessories, shoes and a fragrance line has been added to the Heartmade universe, and in 2017 Julie Fagerholt won an ’Elle Style Award’ for best accessory collection of the year for her ’Eye collection’. 


The scene is set – mother and daughter – a walk through the streets of London – looking at the same people, yet seeing them with different eyes. Heartmade - Tagged by Bex was created by Julie Fagerholt and ’s youngest daughter and muse Bex Fagerholt.

The collection is a combination of classic Heartmade styles with a more edgy and playful expression that gives a cool and refreshing look at the same time. 

Heartmade - Tagged by Bex can be used to accomplish a younger styling or maybe even better mixed with various Heartmade items.