heartmade

Privacy Policy

1 General

This Privacy Policy describes how we collect and process personal data when you purchase from our website: www.heartmade.dk

2 Controller of Personal Data

PBO Group ApS is the data controller.

If you have any questions regarding this Privacy Policy please contact:

  PBO Group ApS

  Brunbjergvej 5

  8240 Risskov

  CVR-nr. 18 07 29 98

  Email: supply@pbo-group.com

3. Purpose of the Collection of Personal Data

We ensure that your personal data is collected and processed only in accordance to the following purposes:

a) to facilitate the delivery of products purchased by you; for this purpose we register your name, email, address, phone number and payment transaction data.

b) to answer your inquiries regarding your purchases or complaints; for this purpose we register name, email, address, phone number and payment transaction data.

We retain your personal data until it is no longer relevant for PBO Group ApS and in compliant with the Danish law. If you withdraw your consent PBO Group ApS will keep your personal data for a period of 2 years hereafter which is the warranty period. If your consent has not been used for more than 2 years PBO Group ApS will delete your personal data as well. Independent of GDPR, all transaction data will be stored for 5 years according to the Danish Accounting Act.

4. Your rights

If you have any questions regarding our processing of your personal data, you may contact us by using the contact details described above in section 2.

You may, at any time, request access to your personal data. You have the right  to correct any personal data held about you that is inaccurate, by using the contact details described above in section 2.

If you have any complaints about our processing of your personal data, you may contact the Danish Data Protection Agency.

5. Transfer of Personal Data

Our employees, business partners, vendors and/or suppliers may have access to your personal data on a limited basis in order to deliver a service to us or to enable them to act on our behalf in accordance with applicable data protection laws.

We reserve the right to use or disclose any information as needed to comply with any law, regulation or legal request, or to cooperate with any legal investigation.

We transfer your personal data to:

  • QuickPay
  • GLS
  • TNT
  • Bring
  • Google Analytics


Transfer of personal data is conducted in compliance with legal requirements, including entering of adequate data processor agreements with our data processors. This to ensure that personal data is not processed for other purposes than clearly stated, and to ensure appropriate security measures.

6 Cookie Policy

We do not use cookies on our website.

7 Security
We apply technological and organizational security measures to protect the data we have access to; Against misuse, loss or manipulation. When we receive your information, we ensure to handle it with confidentiality and security in accordance to the regulations.

When you are asked to enter information, such as payment card number and expiration date, the entry is encrypted with the highest level of security.