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HIGH SUMMER

 

For the new Summer & Pre-fall 2022 we are embracing functionalism and good craftmanship. The collection is inspired of Scandinavian minimalism and Japanese traditions which gives a perfect harmony to the collection. Clean cuts, natural fabrics and purity are some of the keywords for this uncomplicated collection.

True to our DNA it’s a collection with beautifully strong prints and graphic contrasts. The color combination is delicate and natural, with a vibrant of classic strong colors such as deep purple and turquoise, clear blue tones and mature red which gives depth to the palette. All fabrics are carefully selected and combined. An elegant and vivid expression of airy silk and cotton, decorated fabrics, indigo denim, and soft flannel as a contrast.

The Summer spirit comes to life in soft and light silhouettes with a quiet confidence and attitude. Shapes are feminine but with new clean cuts with a casual touch. You will experience a collection which is very easy and uncomplicated to style.

 


 

Modern movement

 

Modern movement is all about cultivate good craftmanship and to slow down in a world of constant change.

The quest of life becomes how to find calm and presence. We want to celebrate nostalgic techniques both in design, photography and art - to appreciate and to be curious on what we already have and not forget.  

It is characterized by thoughtfulness, elegance and simplicity. Embedded in Heartmade’s DNA there are strong and unique prints, delicate silk, finest craftsmanship and silhouettes which embraces the modern woman. Shapes are versatile, the dresses are feminine, shirts are soft with refined details, trousers are high-waisted and wide legged, boucle’s are luxurious but still for everyday use.

The prints are full of natural flowers and ornamented patterns combined with a beautiful color range that all complement each other, being soft, airy and fresh. Purple and natural ochre are the strong colors as a contrast to classic shades of iron grey, light green and creamy tones.

The collection represents the modern woman who wants to be presence and to cultivate good craftsmanship.

  


 

 THE NEW BALANCE

 

The Winter – Pre Spring collection is embedded in our true DNA – there are strong prints, delicate fabrics and modernity.

The collection has contemporary silhouettes and additions with a playful interacti- on of experiences, colors and tactile textures. The shapes are wearable with femi- nine details and cuts mixed with casual shapes, boucle’s and textiles in futuristic surfaces as a contrast.

The prints are a beautiful balance with different variations of flowers and graphic expressions that takes a new modernity to the collection. You will find classic and calm colors such as dark blue and rich green shades along earthy accents and youthful purple which gives a spring feeling to the collection.

You will be able to create endless combinations floating between every day and any occasions throughout the entire season.

 


 

 THE NEW BALANCE

 

The Winter – Pre Spring collection is embedded in our true DNA – there are strong prints, delicate fabrics and modernity.

The collection has contemporary silhouettes and additions with a playful interacti- on of experiences, colors and tactile textures. The shapes are wearable with femi- nine details and cuts mixed with casual shapes, boucle’s and textiles in futuristic surfaces as a contrast.

The prints are a beautiful balance with different variations of flowers and graphic expressions that takes a new modernity to the collection. You will find classic and calm colors such as dark blue and rich green shades along earthy accents and youthful purple which gives a spring feeling to the collection.

You will be able to create endless combinations floating between every day and any occasions throughout the entire season.

 


 

THE SPIRITED

 

This season’s ready-to-wear collection is created with a feeling of elegance, spirited and modern Heartmade attitude.

A play with textures, mixing patterns, light and delicate silhouettes with masculine details. Designs that are versatile and perfect for the woman who wants to feel alive. A contrast between femininity and streamlined shapes but with a modern take that is characteristic to the brand.

A beautiful balance of earthy tones and courageous colors adds a calm and dreamy universe to the collection. The clear pink and green shades add fresh- ness to the classic colors and makes the entire palette comes alive.

Fall 2021 is a collection that creates a pleasant and varied wardrobe with endless combinations that can be worn from day to night.

 

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